2016-2017: Digital Content Producer with Southern Cross Austereo’s regional stations on the Central Coast of New South Wales.
Creative strategy, digital production, social media promotion and talent liaising.
Australian Commercial Radio Awards
In 2017, digital producer Emma Marie Horn and SeaFM on-air personalities Bree Tomasel and Daniel Gawned and were nominated for an Australian Commercial Radio Award for best non-metropolitan sales promotion.
The AquaSplash promotion, overseen and delivered by Emma Marie Horn, achieved a 587% return on investment.
Here is a breakdown of the campaign statistics:
In this era of media convergence, radio stations are looking to expand their reach across different channels and platforms. No longer are regional radio presenters faceless voices behind the microphone.
In order to be able to keep up with the changing media landscape, content producers need to be well versed in visual and audio media.
Additional to the job of producing visual and audio content, a station’s digital producer must now liaise with clients, talent and content advisors.
ORIGINAL PODCAST AUDIO AVAILABLE HERE:
Andrew Cooney: Central Coast Photographer
In order to promote events, clients, products and brands, content producers need to maintain a strong social media presence.
These temporary snapchat geofilters were designed by Emma Marie Horn, to be used by SeaFM on-air talent and listeners for the promotion of events and local businesses.